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March / April 2026 Issue is Now Live!

 

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March / April 2026

Features

Muscles and Mobility: Setting a Foundation for Performance and Healthy Aging

The growing popularity of creatine and protein beyond sports nutrition has primed the market for expansion.

Features

Gut Health: Building on Connections to Broader Well-Being

While digestive health still anchors the category, recognition of the gut’s role in a wide range of health outcomes is accelerating.

Features

New Scientific Narratives Breathe Life Into Antioxidants Market

Research on cellular health, beauty and skin applications, athletic performance and recovery, polyphenols, and related topics keep antioxidant-focused products top of mind.

Features

Protein at a Crossroads: Mass Adoption Meets Market Saturation

Protein has evolved beyond sports nutrition as demand grows for better-tasting, cleaner-label products that align with the needs and lifestyles of consumers everywhere.

Exclusives

U.S. Supplement Sales Hit $72.88 Billion as Sports Nutrition and Digital Discovery Drive Growth

Growing 5.5% in 2025, the dietary supplement industry is seeing a significant shift toward food-like delivery formats, practitioner-led product discovery, and the rapid rise of social commerce platforms like TikTok Shop.

Editorial

What’s Old is New (Again): Creatine Climbs to the Top of the Supplement Market

By combining decades of gold-standard safety data with modern delivery systems and rigorous quality oversight, creatine is positioned to realize its full potential.

Columns

Cutting Through the Confusion: Consumer Expectations and Formulation Reality

Consumers want clarity, evidence, and guidance, and they want to know they are getting what the label promises.

Columns

Navigating the Gray Areas: A Regulatory Veteran’s View of Cannabis, CBD, and the Road Ahead

Frederick Stearns of Keller and Heckman LLP discusses the evolving regulatory landscape for cannabis and CBD, including the uncertain future facing hemp-derived ingredients.

Columns

Why Supplement CEOs Should Support Comprehensive DSHEA Modernization

DSHEA preserved consumer access, protected innovation, and prevented supplements from being regulated like drugs. But the market DSHEA was designed for no longer exists.

Columns

Legacy, Quality, and Collaboration: Wilson Lau on the Evolution of the Herbal Supply Chain 

President of Nuherbs discussed how the company has navigated decades of industry change while emphasizing quality, sustainability, rigorous testing, and collaboration to advance the global herbal ingredients market.